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AT BEST, IN MOST CASES, ONLY ABOUT 30 - 50% OF ALL E-MAIL SENT EVER REACH A PROSPECT’S IN BOX!
More and more companies are using direct E-mail to promote their product. Successful E-mail marketing uses almost the same formula as direct mail.
30% of your success is directly related to your targeted list, 20% your offer (why should they respond to your solicitation), 10% how your copy is written.
One other variable (which accounts for 40% of the success) is the subject line. There is a ton of “spam” out there, and it’s imperative you choose a subject line germane to the targeted reader. If (for example) you are an insurance company and you’re targeting homeowners who have multiple cars and in the household and there is a presence of a teenager old enough to drive; your subject line shouldn’t be “Save money on car insurance”, but perhaps “Insurance discounts given to parents with teenage drivers”.
There are a lot of e-mail lists on the market today. E-mail marketing is still a relatively new advertising channel. We have excellent double opt-in B-to-B and B-to-C E-mail lists to meet your needs.
There are companies who say they have an excellent list and can sell you millions of names for under a thousand dollars. Be very careful with these lists, they are vastly overused and often create more ill will than any benefit you may derive from using them, not counting the viruses you might get back from your efforts by disgruntled persons who received your “spam”.
ALWAYS use double opt-in lists.
Unless you are prepared to throw away your company’s image by spamming millions of potential prospects, I suggest you use a similar theory as you would with a direct mail list, except you… Target, Target, Target!
Many think quality E-mail lists are expensive, however when you compare the cost against using direct mail, it is usually less expensive, yet it’s immediate and you can track your success.
Our E-mail lists are highly targeted. We always give you double opt-in prospects. In many cases, we know who is planning to purchase a product or service exactly like yours.
Click here to see some of the hundreds of selects available
Call us at (888) 282-2122 or E-mail us to get more information about our highly targeted e-mail lists. |
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Why is Direct Marketing so popular? it always has been, and most likely will still remain, the best way to market your product or service.
What makes a Direct Marketing campaign successful? You might be surprised at what you see here. There IS a formula for success.
Direct Marketing and the Internet - Should YOU be out there? You have a website. Now what do you do?
How do I find the right mailing list? That’s a tough question. Not all lists are created equal.
Articles on Direct and Internet Marketing. Read more on the subjects.
Tell me about E-Mail lists. A bad e-mail list can cost your company in so many ways.
What E-Mail lists are available? There are thousands out there. Which one will work for you?
How can I drive more prospects to my website? It can be done, but needs to be done right.
We can help implement a marketing driven website, not just a “feel good” one.
See what other industry related companies are out there to further assist in your success.
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