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A Brief Overview of Direct Marketing
Reaching customers through direct mail channels is big business. Currently over $40 billion dollars is spent on direct marketing in the United States each year, a large percentage which goes to Direct Mail. It’s an effective way to establish a one-to-one personal relationship between a potential buyer and a seller, and it can be a compliment to your overall marketing efforts.
A direct mail package can be designed to make an instant sale, open a dialogue between the potential buyer and seller or simply inform the potential buyer about a particular company's product and/or services. Whatever the desired outcome of a direct mail effort, one fact remains - direct mail is even now a proven and cost effective way to reach customers.
DIRECT MAIL CAN BE FOCUSED.
- Mass Media such as television, is more of a shotgun approach to a large, diverse universe of potential customers. Direct Mail on the other hand, can be targeted to a single individual at a single address. The degree to which that individual is a potential customer, having a specific set of criteria, is a function of which list you use. Unlike e-mail marketing, when a person takes the mail out of their mailbox, 100% of the persons have to decide whether they are going to open and read your message. Conversely with e-mail marketing, if not done correctly, a large number of e-mails sent automatically go to the SPAM folder and never reach the intended prospect.
DIRECT MAIL SALES CAN BE PREDICTED WITH ACCURACY.
- By carefully testing and tracking responses on a small scale, you can effectively predict the revenues resulting from a large-scale campaign. In addition, the results of a direct mail campaign can be measured with precision.
DIRECT MAIL ALLOWS YOU TO TAKE YOUR PRODUCT OR SERVICE DIRECTLY TO THE BUYER.
- Direct mail makes it easier for a customer to make a purchase in a number of ways. For example, you can alert potential customers of a new product or sale items before they come into your store. You can also include an order form and complete the entire transaction through the mail, direct them to a website or have them call you.
DIRECT MAIL IS ECONOMICAL.
- Depending upon the magnitude and complexity of a given campaign, direct mail can be a cost-effective vehicle to reach a sizable audience of potential customers on an individual basis. When you consider that 100% of the people who receive your solicitation need to do something with it (either read or toss it), your cost per mailer is very low.
Go to our Free Market Analysis page and let’s start a dialogue. We really are list brokers who care and not just order takers.
DMG DIRECT HOME
We welcome your comments or suggestions!
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