DMG Direct, Inc.
Providing quality prospect leads for 18 years!

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Why work with DMG Direct?
We’re proud to tell you why

Why is Direct Marketing still so popular?
It always has been, and most likely will still remain, the best way to market your product or service.

What makes a Direct Marketing campaign successful?
You might be surprised at what you see here. There IS a formula for success.

Internet Marketing - Is it right for your company?
You now have a website. Now what do you do with it?

How do I find the right list?
That’s a tough question. Not all lists are created equal.

Articles on Direct and Internet Marketing.
Read more on the subjects.

Tell me more about E-Mail lists.
A bad e-mail list can cost your company in so many ways.

What E-Mail lists are available?
There are thousands out there. Which one will work for you?

How can I drive more prospects to my website?
It can be done, but needs to be done right.

Don’t have a website yet?
Let us build you a marketing driven website, not just a “feel good” one.

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Direct Mail Marketing

With the high cost of printing and postage, one has to ask if it’s still worth it to run a Direct Mail campaign. Why not just go with E-Mail?

We believe it is and here’s why.

Nationally, more business advertising budget still goes to direct mail over e-mail because it’s still the medium consumers trust.

You’re not going to get a virus when you open an envelope nor are you automatically going to be put on someone’s e-mail (junk mail) list. Right now at least, you can drill down to select a very narrow group of highly qualified prospects; a service e-mail list owners haven’t been able to catch up with.

When a person goes to their mailbox and picks up their mail, 100% of those people will handle your mailer and decide if they are going to act on it. With e-mail campaigns, you should feel extremely fortunate to have anywhere between 30% to 50% open and read your message.

We look at what we call “Opportunities Lost” when we recommend direct mail or e-mail for a client. Many times we recommend both if they have the budget so they can test what works best for them.

What is “OPPORTUNITIES LOST”?

Let’s say you have a target market of 10,000 consumers you can reach. If you send out an e-mail to them, maybe 3,000 to 5,000 of these consumers will see your message (because of SPAM filters and non-deliverables depending upon the quality of the e-mail list). If you send out a direct mail piece, about 92% to 96% of your market should receive your mailer.

That’s a difference of somewhere between 6,200 to 4,600 prospects you would never have reached with your e-mail campaign but did with your direct mail campaign. Theoretically, those could have been all the buyers who wanted (and needed) your product or service. That is what we call “Opportunities Lost”.

The success of any direct mail campaign is dependent upon these three elements:

40% To Your Highly Targeted List

40% To Your Targeted Offer

20% To Your Killer Copy

We will work with you to not only help you find the right list, but we’ll also be happy to critique your offer and copy to help ensure your best product is going out the door.

Go to our Free Market Analysis page and let’s start a dialogue. We really are list brokers who care and not just order takers.