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Even though there are over 30,000 lists on the market today, there are basically only three types of lists;Consumer Lists where you reach prospects at their home address, Business Lists where you reach prospects at their place of business and Specialty Lists which include every other type of list, subscribers to various publications, persons who completed surveys, attended an event, belong to a club or association, Veteran, etc.
Consumer and Business lists are usually compiled and then overlayed with other smaller lists to enhance selectability. Specialty lists are called “Response lists” because a person usually needs to have responded to something in order to get on these lists.
Which list do you need to be able to successfully market to your prime prospects?
That’s a big question which sadly goes unanswered most of the time. Finding that “perfect” list is hard and is usually the first thing blamed when a marketing effort goes flat. Most people don’t know right questions to ask a list owner or manager. Questions like: “How do people get on your list?”, “When was it last updated?”, “What percent of your file is deliverable?” and a whole slew of others!
That’s where we come in. We’re a list broker. We don’t own any lists and we have no allegiance with any who do. That allows us to research and recommend lists which we believe will work the best for our clients.
In this industry you don’t stay in business unless you are ethical and work hard to ensure the absolute best product you can offer. We’ve been in business for over 18 years!
Let us do the homework and recommend the right list for your business.
Go to our Free Market Analysis page and let’s start a dialogue. We really are list brokers who care and not just order takers.
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