In addition to using traditional media, you can advertise for free on the "What's New?" page operated by GNN. It's cost-free but takes a couple of weeks to kick in. GNN also provides cost-based sites. You can develop a site for free, or spend money.

Other ways of advertising on the Net include getting listed on different sites and publishing a magazine or newsletter on the Net. To explore sites requires astuteness or hiring a consultant who will be astute for you, searching out opportunities while not violating "Netiquette." Netiquette precludes sending unsolicited E-mail to people who have not expressed an interest in receiving it.

Magazine and newsletter options also provide wonderful marketing opportunities. You can make a magazine which you develop accessible through your net site.

Another option is sending out newsletters via Internet E-Mail using what is known as a listserv. People subscribe, and your newsletter delivers messages to their electronic mailboxes. This is a valuable and profitable service for current and recent customers- and provides us with the latest brilliant incarnation of database marketing!

If you're on the fence regarding the Net, now is the time to hop over it. Begin by becoming a Net explorer yourself. Discover first-hand what it's all about. Proceed in increments from there. But don't wait long- this time, the opportunity is just too great to be missed.

Albert Fried-Cassorla is a copywriter and president of Fried-Cassorla Communications, Inc., a direct marketing agency. The firm also provides Internet consulting services. He may be contacted at: 7408 Woodlawn Ave., Melrose Park, PA 19126- 215/635-5189, fax: 215/ 635-0461 or via Internet E-Mail at albert7408@delphi. com