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Return to DMG Direct's Website
Keep in mind that a lot of these articles are outdated with respect to
postage costs, industry statistics, etc.
The basic strategy and content are sound however.
-- Your Direct Mail Package - When a little Q&A might Help. By: George Duncan
-- DM's Living Lab - by: George Duncan
-- What Does it Cost to do a Mailing - by: George Duncan
-- 12 Database Marketing Principals - by: George Duncan
-- Four Ways to Reduce The Cost of Inquiries - by: Author Unknown
-- Alternative Print Media: The low cost route to prospecting - by George Duncan
-- Guidelines for Lead Management - by: George Duncan
-- Making Teasers Work - by: George Duncan
-- 24 Ways to Increase Your Sales - by: John R. Graham
-- Taking The Mystery Out Of Direct Mail - by Bob Bly
-- Is B-To-B Marketing Really Different Than Consumer Marketing? - by: Bob Bly
-- The "Direct" Approach To Privacy Management The Top 10 Steps - by: James Crowe
-- Don't Waste Money On Direct Mail - 25 Ways To Do It Better - by: John R. Graham
-- The 7 Deadly Sins of Direct Mail - by: Author Unknown
-- Lessons from Life Swimming Against The Tide - by: George Duncan
-- Direct Marketing is Guerilla Warfare - by: Target Marketing Magazine
-- Snail Mail Delivers.… - by: Eason Communications
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